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	<title>Website Design &#8211; INSee</title>
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	<description>IT &#38; Digital Product Consultancy</description>
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	<title>Website Design &#8211; INSee</title>
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		<title>BCA Indonesia Knowledge Forum 2023</title>
		<link>https://insee-inc.com/beyond/</link>
		
		<dc:creator><![CDATA[insee]]></dc:creator>
		<pubDate>Wed, 25 Oct 2023 10:50:34 +0000</pubDate>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website Design]]></category>
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					<description><![CDATA[When interaction and playfulness meet, they transform an experience into something more.]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">INSee and Simpul Group worked with BCA (Bank Central Asia) to craft their exhibition
space at the Indonesia Knowledge Forum event.</h2>				</div>
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					<h6 class="elementor-heading-title elementor-size-default">Services</h6>				</div>
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					<span class="elementor-heading-title elementor-size-default">UI/UX Design, Content and Copywriting, Portable data entry, Animated infographic </span>				</div>
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					<span class="elementor-heading-title elementor-size-default">Bank Central Asia</span>				</div>
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					<h6 class="elementor-heading-title elementor-size-default">Year</h6>				</div>
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					<span class="elementor-heading-title elementor-size-default">2023</span>				</div>
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					<h6 class="elementor-heading-title elementor-size-default">Project Type</h6>				</div>
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															<img fetchpriority="high" decoding="async" width="1920" height="1080" src="https://insee-inc.com/wp-content/uploads/2023/10/BCA2.jpg" class="attachment-full size-full wp-image-987789" alt="" srcset="https://insee-inc.com/wp-content/uploads/2023/10/BCA2.jpg 1920w, https://insee-inc.com/wp-content/uploads/2023/10/BCA2-300x169.jpg 300w, https://insee-inc.com/wp-content/uploads/2023/10/BCA2-1024x576.jpg 1024w, https://insee-inc.com/wp-content/uploads/2023/10/BCA2-768x432.jpg 768w, https://insee-inc.com/wp-content/uploads/2023/10/BCA2-1536x864.jpg 1536w, https://insee-inc.com/wp-content/uploads/2023/10/BCA2-1170x658.jpg 1170w, https://insee-inc.com/wp-content/uploads/2023/10/BCA2-760x428.jpg 760w, https://insee-inc.com/wp-content/uploads/2023/10/BCA2-370x208.jpg 370w, https://insee-inc.com/wp-content/uploads/2023/10/BCA2-270x152.jpg 270w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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					<h6 class="elementor-heading-title elementor-size-default">Challenge</h6>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.</h2>				</div>
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									<p>In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.</p><p>Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.</p>								</div>
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															<img decoding="async" width="1500" height="1026" src="https://insee-inc.com/wp-content/uploads/2023/10/BCA4.jpg" class="attachment-1536x1536 size-1536x1536 wp-image-987791" alt="" srcset="https://insee-inc.com/wp-content/uploads/2023/10/BCA4.jpg 1500w, https://insee-inc.com/wp-content/uploads/2023/10/BCA4-300x205.jpg 300w, https://insee-inc.com/wp-content/uploads/2023/10/BCA4-1024x700.jpg 1024w, https://insee-inc.com/wp-content/uploads/2023/10/BCA4-768x525.jpg 768w, https://insee-inc.com/wp-content/uploads/2023/10/BCA4-760x520.jpg 760w, https://insee-inc.com/wp-content/uploads/2023/10/BCA4-370x253.jpg 370w" sizes="(max-width: 1500px) 100vw, 1500px" />															</div>
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					<h6 class="elementor-heading-title elementor-size-default">Goal</h6>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.</h2>				</div>
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									Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.								</div>
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															<img decoding="async" width="1000" height="1380" src="https://insee-inc.com/wp-content/uploads/2023/10/cat-han-PfSGnSeBK4E-unsplash.jpg" class="attachment-1536x1536 size-1536x1536 wp-image-5303" alt="" srcset="https://insee-inc.com/wp-content/uploads/2023/10/cat-han-PfSGnSeBK4E-unsplash.jpg 1000w, https://insee-inc.com/wp-content/uploads/2023/10/cat-han-PfSGnSeBK4E-unsplash-217x300.jpg 217w, https://insee-inc.com/wp-content/uploads/2023/10/cat-han-PfSGnSeBK4E-unsplash-742x1024.jpg 742w, https://insee-inc.com/wp-content/uploads/2023/10/cat-han-PfSGnSeBK4E-unsplash-768x1060.jpg 768w, https://insee-inc.com/wp-content/uploads/2023/10/cat-han-PfSGnSeBK4E-unsplash-760x1049.jpg 760w, https://insee-inc.com/wp-content/uploads/2023/10/cat-han-PfSGnSeBK4E-unsplash-370x511.jpg 370w" sizes="(max-width: 1000px) 100vw, 1000px" />															</div>
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					<h6 class="elementor-heading-title elementor-size-default">Result</h6>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.</h2>				</div>
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									<p>The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.</p>								</div>
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					<h3 class="elementor-heading-title elementor-size-default">Bringing back visitors to the world of craft beer! Such an exciting journey!</h3>				</div>
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